Your article is right on target, but you MUST be joking when you say corporate marketing does that. I beg to differ – I actually think the recruiting area is light years ahead of the sales/marketing function in promoting research, targeting, and messaging and the proper use of value proposition.

Lets broaden your statement to say a well defined and integrated sales/marketing process will achieve those results as well.

Josh is right about the ‘Who’ – understanding who your target is and applying the right research can then drive the messaging and targeting approach. The research piece is something that Shally and Maureen advocate on a daily basis – more than just a list of names or profile, consider background and understanding of the candidate.

If sales/marketing understood the value of dedicated ‘research’, linked processes, and targeting the way it is discussed in recruiting – I think things would be run much better. Please give some major credit to your own industry!

You’re on the right track, but I’d recommend spending more time on your principle, ‘Know Who You Need To Target’.

Your article speaks to the ‘How’, but not the ‘Who’ – in my eyes, this represents the true conduit to becoming a strategic partner.