Comments on: Attract Reluctant Applicants by Compiling Your Selling Points http://www.ere.net/2007/07/23/attract-reluctant-applicants-by-compiling-your-selling-points/ Recruiting intelligence. Recruiting community. Tue, 02 Dec 2008 18:41:31 +0000 http://wordpress.org/?v=2.6.3 By: Cancel Cancel http://www.ere.net/2007/07/23/attract-reluctant-applicants-by-compiling-your-selling-points/#comment-2997 Cancel Cancel Wed, 25 Jul 2007 11:24:00 +0000 http://www.ere.net/2007/07/23/attract-reluctant-applicants-by-compiling-your-selling-points/#comment-2997 Dr. Sullivan, again, excellent points. It still surprises me to see 99% of the techniques I used and consulted on in the early-stage technology marketing world not being applied in the recruiting space. If I make a recommendation to any cutting-edge internal recruiters that read this article, please begin tracking 'why' (the psycho-analytics) behind your new applicants, prospects, candidates, and hires. Attempt to define what value propositions work with segment A vs. segment B vs. segment C, etc. This will enable you to optimize your marketing mix depending on media, segment, etc. (consider Best Buy's recent re-architecture of their store formats using principles of value proposition management). Also, attempt to perform your own conjoint analysis to see which factors (or 'selling points') are most pivotal from segment to segment. Dr. Sullivan, again, excellent points. It still surprises me to see 99% of the techniques I used and consulted on in the early-stage technology marketing world not being applied in the recruiting space.

If I make a recommendation to any cutting-edge internal recruiters that read this article, please begin tracking ‘why’ (the psycho-analytics) behind your new applicants, prospects, candidates, and hires. Attempt to define what value propositions work with segment A vs. segment B vs. segment C, etc. This will enable you to optimize your marketing mix depending on media, segment, etc. (consider Best Buy’s recent re-architecture of their store formats using principles of value proposition management).

Also, attempt to perform your own conjoint analysis to see which factors (or ’selling points’) are most pivotal from segment to segment.

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