When TMP Worldwide approached Sodexho about attending its first job fair in Second Life, the food-services giant saw it as a great opportunity but figured the virtual event would appeal mostly to a young, college-age crowd.
The Sodexho team says it ended up being quite impressed by the amount of experience people brought to the job fair.
“We went in with our eyes wide open,” says Arie Ball, Sodexho’s vice president for sourcing and talent acquisition.
“We were thrilled with the number of people who were interested and the quality of candidates. The assumption by many was that it would be college students; we didn’t know how it was going to work,” she says.
In fact, most candidates had five to 15 years’ experience.
“One candidate had 32 years of experience with a food-service background. Most candidates had hospitality backgrounds, though some folks had other backgrounds,” says Anthony Scarpino, Sodexho’s senior director of talent acquisition.
Candidates came from all over the country, “from San Diego to Maryland,” adds Ball.
“Unlike other career fairs, with lots of recruiters involved, we didn’t have to ship things and load them up, or pack and unpack boxes,” she says.
Appealing to Candidates, Corporate Recruiters
TMP advertised the career fair, but Sodexho also did advertising on its end.
“We posted jobs specifically for the job fair, with a full description. We had banner ads on the Internet that we had converted to the job fair. And we also sent two e-blasts with our job-board partners,” says Scarpino.
Sodexho (also a finalist for Best Diversity Program at the 2007 ERE Excellence Awards in San Diego), says it had over 100 candidates who expressed interest, but like any career fair, “you do have some no-shows and some who won’t work out, but we were happy with the number and quantity of the candidates who came through,” says Scarpino.
Sodexho wound up forwarding 14 promising candidates on to local hiring managers. The team also says it met several candidates, including a host of technology candidates, with whom they will arrange a series of follow-up interviews in Second Life.
The food and facilities management services company has more than 120,000 Sodexho employees in the United States, Canada, and Mexico, but “we’re thrilled when we get 14 atany job fair,” Ball adds.
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