Comments on: Manage Your Own Brand http://www.ere.net/2007/03/13/manage-your-own-brand/ Recruiting News, Recruiting Events, Recruiting Community, Social Recruiting Mon, 23 Nov 2009 11:02:01 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Ken Salinas http://www.ere.net/2007/03/13/manage-your-own-brand/comment-page-1/#comment-4676 Ken Salinas Wed, 14 Mar 2007 01:59:00 +0000 http://www.ere.net/2007/03/13/manage-your-own-brand/#comment-4676 Michael, Interesting article. Really enjoyed the theme. If I'm correct, the personal 'brand' one manages is stated after the name and preceeded by a comma, as part of a signature, yes? It is so important to live up to that brand. Professionals should take a second look at their brand and validate it or re-write it. Regarding Mr. Copcutt's view. That was a good one too. When I forward a candidates's personal information to a hiring manager, I summerize experiences/accomplishments in body of email....briefly. But now, the candidate's 'brand.' How should I compose or rather help candidate compose his/her brand? What would that look like? Ken Salinas, Resultant International Biotech Resources Michael,

Interesting article. Really enjoyed the theme.

If I’m correct, the personal ‘brand’ one manages is stated after the name and preceeded by a comma, as part of a signature, yes?

It is so important to live up to that brand. Professionals should take a second look at their brand and validate it or re-write it.

Regarding Mr. Copcutt’s view. That was a good one too.

When I forward a candidates’s personal information to a hiring manager, I summerize experiences/accomplishments in body of email….briefly.

But now, the candidate’s ‘brand.’ How should I compose or rather help candidate compose his/her brand?

What would that look like?

Ken Salinas, Resultant

International Biotech Resources

]]> By: Paul Copcutt http://www.ere.net/2007/03/13/manage-your-own-brand/comment-page-1/#comment-4675 Paul Copcutt Tue, 13 Mar 2007 02:44:00 +0000 http://www.ere.net/2007/03/13/manage-your-own-brand/#comment-4675 Michael you make some great points about personal branding - the core of understanding your unique strengths and attributes and then communicating them to your target audience is critical in building a strong personal brand. For those recruiters who see this approach as being the right way to go it will be even more refreshing when candidates are allowed to present themselves in the same way. Far too mmany times there are 'cookie cutter' approaches to presenting candidates - take the bold step and differentiate yourself in the market by allowing the candidates to reflect more of their own personal brand in their career marketing documents. Just because you like to see a resume a certain way does not mean that is the best portrayal of an individual. Just my toonies worth. Paul Copcutt, Square Peg Solution. www.squarepegsolution.com Michael you make some great points about personal branding – the core of understanding your unique strengths and attributes and then communicating them to your target audience is critical in building a strong personal brand.

For those recruiters who see this approach as being the right way to go it will be even more refreshing when candidates are allowed to present themselves in the same way. Far too mmany times there are ‘cookie cutter’ approaches to presenting candidates – take the bold step and differentiate yourself in the market by allowing the candidates to reflect more of their own personal brand in their career marketing documents. Just because you like to see a resume a certain way does not mean that is the best portrayal of an individual.
Just my toonies worth.
Paul Copcutt, Square Peg Solution. http://www.squarepegsolution.com

]]> By: Ray Ferreira http://www.ere.net/2007/03/13/manage-your-own-brand/comment-page-1/#comment-4674 Ray Ferreira Tue, 13 Mar 2007 01:51:00 +0000 http://www.ere.net/2007/03/13/manage-your-own-brand/#comment-4674 Wonderfully segue between what we know we need to do on a corporate scale and what we live every day on an interpersonal scale. Handling both, the corporate and the interpersonal brand are critical to collaborative success. Keep writing! Ray Wonderfully segue between what we know we need to do on a corporate scale and what we live every day on an interpersonal scale.

Handling both, the corporate and the interpersonal brand are critical to collaborative success.

Keep writing!

Ray

]]> By: Maureen Sharib http://www.ere.net/2007/03/13/manage-your-own-brand/comment-page-1/#comment-4673 Maureen Sharib Tue, 13 Mar 2007 01:30:00 +0000 http://www.ere.net/2007/03/13/manage-your-own-brand/#comment-4673 I use another piece of jargon when deciding if something fits into my brand - I have a saying that I heard from another a long time ago, 'I'm sticking to my knitting.' If it doesn't fit in with that, I usually jettison the idea. Usually. ;) I use another piece of jargon when deciding if something fits into my brand – I have a saying that I heard from another a long time ago, ‘I’m sticking to my knitting.’ If it doesn’t fit in with that, I usually jettison the idea. Usually.

;)

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