Internet and phone sourcing operate synergistically where I work, and should in every other recruiting operation, IMHO. If the phone sourcing world seems relatively lacking in name-brand ‘lights,’ it is probably for the very reason you stated in your article: ‘Telephone-names sourcing hasn’t changed very much from the early days’, whereas there’s always a new method or tool coming out in the Internet sourcing world. I’m not saying that makes phone sourcing less valuable or even newsworthy, but I think that explains it. Fortunately, the proof is in the pudding, and the effectiveness of phone sourcers is proven. The good ones are getting their rewards in dollars and job satisfaction, if not PR.

Barbara Ling: http://www.risetrends.com/
Glenn Gutmacher: http://recruiting-online.spaces.live.com/
Jim Stroud http://www.blogcharm.com/jimstroud/