A recent recruiting roundtable meeting covered this exact subject. I was not shocked, however, I was dismayed to learn that my peers were not focused at all in writing creative intriging job postings, nor titling them with ‘Gotcha’ titles to drive candidate traffic to their postings.

You are once again hitting the nail on the head. We need to start thinking like the candidate and writing like creative marketing people in order to grab the attention of the ‘passive’ candidate.

I am looking forward to the continuation of this series.