I checked out GK’s website and I agree that you did a good job of it! I have one question for you – how did you select the employees to do the testimonials?

Does anyone else have any comments regarding the use of testimonials?

We are currently revamping our website and would like to do something similar.

Best regards,
Michelle

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I think that this is an excellent article that the industry should pay very close attention to. The Web user is becoming a much more savvy individual and the Internet gives us all access to so much more information that it can be overwhelming. So most of what ‘works’ on the Web has to do with focusing quickly on creating convenience, respect and relevance in the relationship that your Web site offers to your target audience.

The sites we like best on the Internet, whether for shopping, news, laughs or career information are designed with us as users in mind, organized in ways that make sense to us, and completely respectful of the fact that we are completely in control of how much of our attention they can have.

Nowhere is this kind of respect more valued than in Human Resources departments, whose work has a tremendous impact on the personality, and the success, of the companies they represent. The Employment Web site is often a candidate’s first insight into this culture and needs to answer questions like:

- Will I make any friends at this company?
- If I’m going to invest my time and knowledge into this company, will they respect it and help me grow?
- How are they going to feel about my commitment to my family?

These and many other individual and emotional concerns are often missed in the ’search our jobs and apply immediately’ approach taken by most Web sites and I agree with you that the ones highlithed in this article are taking steps in the right direction. I’m sure that their Web traffic and other aspects of their recruitment strategy (amount of money spent on advertising, percentage of recruiters time spent sourcing vs recruiting, percentage of unqualified resumes submitted) is positively affected.

Keep up the good work!
Andrew

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Best Regards,
John Higgins
Manager, Talent Acquisition & Development
G&K Services
http://www.gkservices.com

Employment Site: http://www.gkservices.com/careers/home/careers.html

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It is a great example of what a careers website in Healthcare should look like.

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IDX careersite making life easier for jobseekers.

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