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The World’s Very Best Employment Websites

by
Dave Lefkow
Oct 26, 2004

For many companies, employment websites do much more than just collect resumes: they provide a distinct competitive edge for top talent. But whether you’re in a large or small company, whether you have a big budget or a small one, whether you act as an in-house or agency recruiter, there are many lessons to be learned from those who do it best. So what makes an employment website one of the best? Start by thinking of your best recruiters, who:

  • Find and talk to people who might not have considered or even heard of your organization in the past ó and not just the people with resumes.
  • Help people understand whether or not they are right for your organization and vice versa, and how your openings compare to the competition’s.
  • Persuasively sell your organization and openings ó without over-promising and without overtly disparaging competitors ó by putting everything in the context of what’s in it for the candidate.
  • Take down contact information if there isn’t a suitable current opening and systematically contact candidates if and when there’s a better opening down the road, and network to see if there are others that this person knows who might help them fill current or future openings.
  • Help ensure that the candidate has a good experience during the hiring process by bringing forward relevant, personalized information at strategic times.
  • Don’t ask for more information than they really need.

The web has evolved beyond a collection of static pages. As contradictory as this may sound, technology at its best can help make what can seem like a very impersonal process much more personal. An employment website at its best can be the online reflection of how your best recruiters recruit. It can influence what your recruiters say about your organization and get everyone working from the same playbook. It can act as the central place that starts to close the deal on your recruitment marketing efforts and makes all the advertising money you’ve spent worth it (and less costly to boot). It can compel the passive visitor to apply to an open position that is the best match for his or her particular skills. A major consideration for employers as you build your websites should be your set of hiring goals. Do you recruit globally? What are your hardest to fill or highest volume openings? Is your audience tech savvy? Is there a lot of competition for the same talent pool? The answers to these questions impact what type of employment website you’ll need to succeed. One other important criteria of this evaluation is that each site has been built to accomplish specific business and recruiting goals for their companies ó gratuitous animation, extraneous information (no matter how deep the content) and meaningless hyperbole, cliches, or unsupported promises were considered negatives. Without further ado, the envelopes please… Overall Best in Class A few companies outshine all the rest regardless of which categories you put them in. These companies include:

  • Proctor & Gamble. This is exactly what any employment website should aspire to be. The P&G employment website takes treating the candidate as a customer to new levels. Not sure how to get a job at P&G? Take one of their job seeker seminars or visit their Candidate Advice Center. Want to know about how they recruit and why? They’ll tell you everything you want to know about what they do to recruit and select talent. The site leaves you wondering, why doesn’t everyone have the same transparency in their recruiting practices that P&G does? Most importantly, the P&G employment website represents an experience, not just a static group of pages. Interested college candidates can take a very interesting “Just In Case” challenge. Along the way, they’ll learn more about P&G, and compete against other players from around the world ó while helping P&G capture unconvinced passive candidates and separating the best from the rest.
  • Enterprise Rent-a-Car. What in the world is a rental car company doing at the top of this list? They’re getting a huge competitive advantage for talent in their space and redefining their industry, that’s what. Enterprise presents an engaging, highly targeted experience that helps sell a specific audience of candidates ó college graduates who won’t consider a career with any other rental car agency ó on working for Enterprise. Instead of saying how great the company is, everything is put in terms of the job seeker. They do such a great job that I could actually see myself working there. The results? Higher quality candidates that no one else in their industry can hire and a competitive advantage for talent that drives their industry leadership.
  • Deloitte. Seventy countries. Nine languages. Local content. Customized job seeker experiences for anyone, anywhere, anytime. Deloitte is able to present one consistent image worldwide, in a way that still gets recognized for excellence as far away as Germany. Visit Deloitte’s career site if you want to learn what it means to recruit from a global talent pool.
  • Federated Department Stores. For many retailers, convincing their hiring managers that their candidates are online is like pushing a very heavy rock up a very large hill. “We’ll lose our walk-in traffic!” they protest. Yet somehow, FDS has been online for years and has had enormous success (and fun) doing it. Their career website brings together several different cultures ó think Macy’s, Bloomingdale’s, Rich’s, The Bon Marche, Burdine’s and Lazarus ó into one powerful, accessible employment brand that leaves the competition in the dust.
  • Siemens. The Siemens employment website communicates a wealth of global information about what they do, where they’re going, their investment in R&D, and what kinds of people succeed there. In one of the most unique and most useful global features I’ve seen to date, Siemens also gives candidates the ability to “self screen” themselves on personality traits, fit, and their ability to think and act as part of a global team.
  • Intel. The Intel careers website really represents a personal conversation between them and every developer, engineer, or marketing, finance, and HR professional who even thinks about working for them. Just like a good recruiter, their website sells to different types of audiences in very different ways. After all, an engineering candidate will certainly not have the same priorities as a finance candidate. The numerous awards Intel has received as an employer are also on display. Most importantly, their website acts as a conversion mechanism in support of their hiring goals ó you know exactly where they’re hiring and the types of people they’re after.

Honorable Mentions Other general sites that deserve mention include Home Depot, Cingular, General Motors, UPS, Boston Consulting Group, General Electric and Microsoft. KLA Tencor has a few innovative features, like event reminders, tight integration with their ATS, and even new hire and interviewee portals that help sell through the entire candidate lifecycle. T-Mobile’s site is currently in transition but will soon have some highly creative and fun features that will really set them apart. In the highly competitive healthcare field, only a few entries I’ve seen really stand out: CrossCountry Travcorps, Advocate Healthcare and Exempla. In aerospace and defense, Boeing and Northrop Grumman set the pace. And in public service, there are some high profile examples of putting our tax dollars to good use, including USA Jobs, the official site of the federal government and a masterpiece of integration work; the U.S. State Department; and the U.S. Naval Reserve. With the new talent wars just beginning, many employers are realizing that the first step in gaining a competitive advantage in the electronic recruiting space is to get their employment website in order. Companies are just starting to scratch the surface with emerging practices such as:

  • Providing more adaptive and personalized experiences to better sell passive candidates
  • Mutual online assessments, self-screening and simulations to reduce volume
  • Ongoing relationship marketing, loyalty programs, and even blogs targeted towards niche audiences
  • Candidate service features, such as clearly defined hiring practices and job seeker seminars
  • Unified global recruiting and applicant tracking
  • Candidate, recruiter and new hire support during and after the hiring process
  • Relationship-based networks

While the sites above all represent great examples, the best is yet to come. If you know of other great sites out there that I missed (even if it’s your own), please post a review below. I’d love to hear about them.

This article is provided for informational purposes only and is not intended to offer specific legal advice. You should consult your legal counsel regarding any threatened or pending litigation.

  1. Naray Viswanathan

    The World’s Very Best Employment Websites:
    I would strongly recommend every one to visit the career section of IDX Systems Corporation
    http://www.idx.com. This site provides the usual job description and presents with great clarity the minimum job requirements expected of applicants via a very easy-to-use questionnaire. From the applicant’s perspective, this approach is very valuable. Each applicant is provided with a customized, rich user experience that is applicant-friendly, accepts any resume format and takes less than three minutes to apply.

    IDX careersite making life easier for jobseekers.

    You can read the original article here

    Post your own Article Review
    http://www.erexchange.com/p/g.asp?d=M&cid={6F8E0F94-4EC2-4403-A9B3-2F511DE4C73E}

  2. Jennifer Smith

    Take a look at Evanston Northwestern Healthcare’s website at http://www.enh.org/careers

    It is a great example of what a careers website in Healthcare should look like.

    You can read the original article here

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  3. John Higgins

    Dave-
    I would encourage you to take a look at G&K Services’ new career site. We are quite proud of the work we recently completed with NAS Recruitment Communications to create it. I would appreciate your feedback on it.

    Best Regards,
    John Higgins
    Manager, Talent Acquisition & Development
    G&K Services
    http://www.gkservices.com

    Employment Site: http://www.gkservices.com/careers/home/careers.html

    You can read the original article here

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  4. Drew Spencer

    Dave,

    I think that this is an excellent article that the industry should pay very close attention to. The Web user is becoming a much more savvy individual and the Internet gives us all access to so much more information that it can be overwhelming. So most of what ‘works’ on the Web has to do with focusing quickly on creating convenience, respect and relevance in the relationship that your Web site offers to your target audience.

    The sites we like best on the Internet, whether for shopping, news, laughs or career information are designed with us as users in mind, organized in ways that make sense to us, and completely respectful of the fact that we are completely in control of how much of our attention they can have.

    Nowhere is this kind of respect more valued than in Human Resources departments, whose work has a tremendous impact on the personality, and the success, of the companies they represent. The Employment Web site is often a candidate’s first insight into this culture and needs to answer questions like:

    - Will I make any friends at this company?
    - If I’m going to invest my time and knowledge into this company, will they respect it and help me grow?
    - How are they going to feel about my commitment to my family?

    These and many other individual and emotional concerns are often missed in the ‘search our jobs and apply immediately’ approach taken by most Web sites and I agree with you that the ones highlithed in this article are taking steps in the right direction. I’m sure that their Web traffic and other aspects of their recruitment strategy (amount of money spent on advertising, percentage of recruiters time spent sourcing vs recruiting, percentage of unqualified resumes submitted) is positively affected.

    Keep up the good work!
    Andrew

    You can read the original article here

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  5. Michelle Kostiuk

    Dear John;

    I checked out GK’s website and I agree that you did a good job of it! I have one question for you – how did you select the employees to do the testimonials?

    Does anyone else have any comments regarding the use of testimonials?

    We are currently revamping our website and would like to do something similar.

    Best regards,
    Michelle

    You can read the original article here

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  6. Gillian Meier

    I would be very interested in hearing about what your perspective is on Recruitment Video’s and how these may add benefit to an employment website. We are considering posting our client’s employment video’s on http://www.jobs.co.za providing exposure for our clients and aiding in attracting the right cultural fit for their company. Any experience on whether promoting recruitment video’s on Job boards would be most welcome.

  7. A Macy’s Mystery, Continued | Corporate Eye

    [...] Once upon a time, the Macy’s (aka Federated) Career site was an industry darling. Not only did it win the ERE “Best Corporate Careers Website” award in 2005, it was also named by CareerXRoads in their “Top 25 Corporate Websites (PDF)” list, and in 2004 had been cited by ERE as one of “The World’s Very Best Employment Websites.” [...]

  8. law webs » Legal Employment Websites

    [...] 10.The World’s Very Best Employment Websites – ERE.net For many companies, employment websites do much more than just collect resumes: they provide a distinct competitive edge for top talent. … This article is provided for informational purposes only and is not intended to offer specific legal advice. You should consult your legal counsel regarding any threatened or… http://www.ere.net/2004/10/26/the-worlds-very-best-employment-websites/ [...]

  9. Jacques Bouchard

    We were pretty new at the time that this post was first published, but we’re pretty proud of what we do at Onward Healthcare as well! We’ve just had our ten-year anniversary, and were recertified by the Joint Commission over the summer. We also were accredited by the BBB this summer, and have an A+ rating with them!

    Check us out if you like: http://www.onwardhealthcare.com/

    Oh, and as an aside? YES. I have had incredible experiences with Enterprise Rent-A-Car, invariably. My luck with driving has been, to put it lightly, poor — so I’ve had many opportunities to work with this company as my car has been in the shop. They’re flawless as a company!

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